We create attention
to your brand

Technological display advertising
is the new key to the brand metrics growth

To products
Ещё один способ сформировать свой стиль — снимать все, что вам кажется красивым. Сделайте 10−15 кадров, обработайте их и оцените результат. Какие фотографии вышли? Какой цвет преобладает? Можно ли их сгруппировать и получить красивую картинку?
Через поиск вдохновения и ежедневную практику вы найдете то, что сможете назвать своим стилем

AdTech-платформа

Основа нашего продукта — технологическая экосистема

Attention Lab

Научное понимание физики внимания пользователя

AstraFormats

Интеграция конкретных решений в физику внимания

AstraStudio

Продакшн форматов в синергии с технологией и медиа

Computer Vision

Компьютерное зрение и AI для гарантии Brand Safety и релевантности

AstraLab AdTech ecosystem

AstraLab collects new impression data. The system reads detailed data about user behavior on websites and combines it into new unique metrics basing on the MOAT "Attention metrics" approach

Creative engagement metrics

22%

Interaction
Rate

9 sec

Average Interaction time

0,5%

Close
Rate

Attention metrics

22 sec

Average In-View Time

46%

Slow Scroll
Rate

32%

Seance Exposure Rate

70%

Full Animation In-View

72%

Attention
Rate

9068 h

Total Earned Time

Unique formats bypass the banner blindness zone, seem to be a natural part of the content, and do not cause users negativity. This is an advertisement that is really seen
The creative in-house studio develops each creative to the entire disclosure of the brand communication potential
Технология AstraLab на базе искусственного интеллекта детально анализирует каждую страницу сайта и помещает рекламу бренда в безопасный и релевантный контент.
Contextual targeting based on ContentAI. Each article goes through three stages of processing and analysis: tags + text + graphics. Advertising is placed in relevant and safe content

Graphics processing example

New technologies for new results

Cases and independent research prove that products based on the AstraLab AdTech platform give new-level results

x4

Attention and contact quality

Our flagship In-Image format allows you to achieve x4 increase in real-time view of advertising
in comparison with standard banners
+25%

Ad Recall Growth

Users remember advertising
and brand communication better.
The result is verified
by Tiburon Research
x2,8

ROI effect

The In-Image format payback
is 2.8 times. We work throughout the funnel — from quality metrics to the impact on sales through the Purchase Intent metric

Media about us

Cooperate
with AstraLab